ABOUT US
Our Journey
Key moments that shaped who we are today.
The Beginning
Founded in a small garage with a big dream — to bring quality products directly to customers without the markup.
First 1 000 Orders
Despite a challenging year globally, we hit our first major milestone. Proof that our community believed in what we were building.
Online Store Launch
Launched our fully branded e-commerce store and expanded our product range to over 200 SKUs.
South Africa's Best
Recognised as one of South Africa's fastest-growing independent retailers by the SA Retail Association.
Going National
Opened two physical flagship stores in Cape Town and Johannesburg, bridging the online and in-store experience.
Burnstein Jewelry
At Bella Luna, we’re all about giving our customers the confidence to make the perfect choice. Our mission is to match every customer with a piece that speaks to their heart and soul. We have a passion for beautiful watches and jewellery, always ensuring we stock the best ranges and offer the biggest selection of products, from luxury brands to everyday styles. Browse world-leading brands like Seiko, Nomination, Tissot, Daniel Wellington, Swatch, Thomas Sabo, Guess and more! Our expert team is here to support your shopping experience from start to finish, ensuring timely delivery and satisfaction. We offer free gift wrapping and free shipping nationwide on orders over R750. Visit our boutiques in JHB, Pretoria, and Durban for in-store services like watch repairs, jewellery cleaning, ear piercing, and gift wrapping.
Why shop with Burnstein?
On-trend styling – Fashion-forward, contemporary or timeless Authentic – Only new, 100% authentic stock Affordable – We match market prices High-quality – All brands meet strict standards Protected – Backed by full international warranties Easy shipping – Free over R750, trusted couriers Easy returns – Return within 7 days for a refund After-sales service – On-site workshop for lifetime care
Meet the Team
The people behind the product.